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Business | 2007 | Jun | 22


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Business information directory and search enginame Business.com is for sale, reports the Wall Street Journal, and it may fetch as much as $400 million
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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Dow Jones, publisher of The Wall Street Journal, declined to comment
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Their interest shows how, well into the Internet age, media companies are still eager for properties that can deliver online revenue and growth
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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It was the single highest price paid for a domain name at the time
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Credit Suisse is running the auction. Mr.Dayton remains a director
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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The people familiar with the matter say that the final price for Business.com is hard to predict
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Closely held business.com is expected to attract a host of interest from the likes of media companies such as Dow Jones & Co.and New York Times Co., these people said
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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But at $350 million, a deal would value the company at some 24 times cash flow
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Business.com does the kind of things publishers are trying to do more of: Drive readers to spend money with merchants who will pay a bounty for the traffic
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Business.com, Santa Monica, Calif., has 2007 earnings before interest, taxes, depreciation and amortization of about $15 million, the people familiar with the matter said, with its online traffic growing by 50% in the first quarter of 2007, compared with the year earlier
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Later, the purchase was widely ridiculed - in 1997 the domain was acquired for just $150,000
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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Requests for comment from Business.com and the New York Times were not returned yesterday evening
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Entrepreneurs Jake Winebaum and Sky Dayton were widely mocked for lavishing $7.5 million on a single Internet domain name -- business.com -- back in 1999
Jun 22 '07 -Business- online.wsj.com -businesscom,million,people
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Investment bank Credit Suisse is representing the company
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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Business.com now has EBITDA of around $15 million/year
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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A $400 million acquisition price is a 26 multiple on current revenue, which is on the high end of current valuations
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
14
Those were the days before CPC ads and parked pages, though, which brought the value of domains up exponentially
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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The domain name was purchased for $7.5 million back in 1999
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow
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The WSJ reports that Dow Jones & Co.and New York Times are likely bidders
Jun 22 '07 -Business- www.techcrunch.com -jones,million,dow

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