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Business | 2007 | Jun | 16

3

A successful Pearson bid would protect its own position from a Journal backed by a well-resourced Mr Murdoch The UK media group is understood to have contacted potential partners in the US about submitting a joint offer that would steal the publisher of The Wall Street Journal away from Rupert Murdoch's News Corporation

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

3

Pearson is believed to have been in touch with publishing company Hearst, as well as General Electric, although there is no certainty a bid will be forthcoming

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

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For Pearson, a successful bid would protect its own position from a Journal backed by a well-resourced Mr Murdoch and take it further into the realm of electronic news delivery

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

2

Mr Murdoch's $5bn offer is the only one so far on the table, despite interest from other parties

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

2

General Electric, owner of the business cable channel CNBC which faces competition from Mr Murdoch's planned Fox business channel, had held talks on a joint approach with Microsoft, but the negotiations fell through

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

1

Pearson, the publisher of the Financial Times, is exploring a counter bid for Dow Jones, it emerged last night

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

1

In recent years, speculation has more often centred on Pearson, which also owns 50pc of The Economist magazine, selling the Financial Times.

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

0

Discussions then over some form of joint operating agreement eventually petered out after disagreements over management control

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

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However it may still balk at the potential cost, which would likely prove dilative to earnings, according to calculations made by the Journal itself

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr

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A combination of Dow Jones and Pearson would bring together two of the most influential names in business journalism and resurrect a partnership first talked about three years ago

Jun 16 '07 -Business- telegraph.co.uk -pearson,bid,mr